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    Sustainable Brand Index

    SBI Access

    Ask your AI assistant about any brand in the Sustainable Brand Index.

    Connect your AI assistant to 16 years of consumer data on 1,600+ brands in Sweden, Norway, Denmark, Finland and the Netherlands. Works in Claude, ChatGPT, Copilot and Cursor. 10 free look-ups, no card.

    See how it's priced

    Examples

    What you can ask

    How does IKEA rank on sustainability in Sweden, and how has it moved since 2022?
    Compare Coop, ICA and Willys in Sweden 2026.
    Which brands lead Banks in Norway this year?
    How big is each of the four behaviour groups in Denmark 2026?
    Which societal topics do Finnish consumers discuss most, and how has that changed since 2024?

    What comes back

    A real answer

    How has Systembolaget's sustainability perception in Sweden moved since 2021?
    YearRank in Sweden
    202110
    202212
    202315
    20244
    20251
    20264

    Source: Sustainable Brand Index 2026, SB Insight AB

    Every answer comes with the source.

    Get a free key

    Ten look-ups over thirty days. No card. We send the key by email.

    Works with a free Claude account. ChatGPT needs Pro or Business.

    Coverage

    What it covers

    markets
    5markets
    years of data, 2011–2026
    16years of data, 2011–2026
    brands
    1,600+brands
    interviews a year
    80,000+interviews a year
    industries
    25+industries

    Free tools tell you exactly what exists before you spend a credit.

    Pricing

    How it's priced

    1 credit = 1 brand × 1 market × 1 year. You pay for every brand-year you see. Searching, coverage, country averages and winners are free.

    Trial

    €0

    10 credits

    30 days

    no card

    Starter

    €900

    50 credits

    12 months

    Order on invoice

    Studio

    €3,500

    250 credits

    12 months

    Order on invoice

    Agency

    €10,000

    1000 credits

    12 months

    Order on invoice

    Unlimited, for any team

    SBI Access Annual License, €15,000 per year

    Unlimited SBI Access for your team, all year.

    Talk to us

    All packs: internal use and client deliverables. Attribution to Sustainable Brand Index is required in anything you publish or hand to a client.

    Universities: 100 free credits a year on request, no client-deliverable rights.

    Set it up

    Connect it in two minutes

    Recommended, works on a free Claude account

    1. 1Open claude.ai in your browser (or the Claude desktop app) and sign in. A free account works.
    2. 2Click Customize, then Connectors.
    3. 3Click "+ Add", then "Add custom connector".
    4. 4Name it "SBI". Paste the connector address below into the URL field and click Continue.
    5. 5When Claude asks about signing in, choose "No sign in", then click Add.
    6. 6Start a new chat, click "+" in the lower left, choose Connectors and switch SBI on.

    Connector address

    Paste this into the URL field.

    https://deowszajnzvpxjwvonzb.supabase.co/functions/v1/sbi-mcp?key=YOUR_KEY

    Menus moved? Anthropic's own guide: support.claude.com/en/articles/11175166-get-started-with-custom-connectors-using-remote-mcp

    Your first question

    Paste this into a new chat

    Search the Sustainable Brand Index for [your brand] and show how its ranking has moved since 2021.

    Replace [your brand] with any brand. The answer shows the brand's rank year by year, with the source. The first question is free.

    Stuck? Reply to the email with your key, or write to erik.heden@sb-index.com, and Erik will help you set it up.

    Questions