Is Stena Line ethical and sustainable?
Stena Line has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 2 Nordic markets.
Is Stena Line ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Stena Line ranks #203 in Denmark in 2026, its strongest of 2 markets. A lower number is better.
Key takeaways
- Strongest market today: Denmark at 203rd (2026).
- All-time best result: 93rd in Denmark (2020).
- Biggest year-over-year improvement in Denmark: moved up 3 positions from 2025 to 2026.
- Biggest year-over-year drop in Norway: slipped 31 positions from 2025 to 2026.
- Measured for 7 years (2020–2026) across 2 markets.
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Stena Line's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2020–2026.
🇩🇰Stena Line in Denmark
Passenger Transport| Year | Rank in Denmark |
|---|---|
| 2020 | #93 |
| 2021 | #134 |
| 2022 | #204 |
| 2023 | #175 |
| 2024 | #179 |
| 2025 | #206 |
| 2026 | #203 |
🇳🇴Stena Line in Norway
Travel & Tourism| Year | Rank in Norway |
|---|---|
| 2020 | #214 |
| 2021 | #214 |
| 2022 | #208 |
| 2023 | #192 |
| 2024 | #245 |
| 2025 | #208 |
| 2026 | #239 |
Want to know what's behind Stena Line's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Stena Line
Is Stena Line a sustainable brand?
Stena Line has been measured by the Sustainable Brand Index since 2020. Most recent rankings: Denmark #203 (2026); Norway #239 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Stena Line ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Stena Line ranks #203 in Denmark in 2026, its strongest of 2 markets. A lower number is better.
How sustainable is Stena Line in Denmark?
In Denmark, Stena Line ranks #203 in 2026 (industry: Passenger Transport). Its best position was #93 in 2020.
How sustainable is Stena Line in Norway?
In Norway, Stena Line ranks #239 in 2026 (industry: Travel & Tourism). Its best position was #192 in 2023.
Where does this data on Stena Line come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →